Our white paper, Beyond the "Big 4": How Technology Drives Sports from Niche to Notable provides an in-depth analysis on the transformative role of technology innovations in elevating the profile and accessibility of niche sports. In this paper, we discuss how advancements in video streaming, data analytics, and digital marketing have enabled niche sports like Rodeo to reach wider audiences, improve fan engagement, and generate new revenue streams.

How Technology Drives Sports from Niche to Notable shows what it looks like when innovation is used to solve real problems. Niche sports like fencing and rodeo have been limited by poor visibility, weak infrastructure, and no meaningful fan data. This paper explains how technology is fixing that.

It highlights specific moves. Live-streaming gives fans access. Second-screen tools turn passive viewers into active participants. Centralized data helps organizers make smarter decisions and gives fans the context they need to care. The Teton Ridge case breaks it down in detail. They didn’t chase buzzwords. They built systems that work.