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This Week's Must-Reads

April 17, 2025

Danny Nathan
Danny Nathan

Apr 17, 2025

5 min read

This Week's Must-Reads

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

“Everyone has a plan until they get punched in the face.”

Your strategy is your business plan. And planning is great. You can plan all day when you know what to expect. But when your well laid plans meet the real world, everything changes.

This week we’ll explore deliberate vs. emergent strategies as a means to innovation.

Here’s what you’ll find:

  • This Week’s Article: Strategy vs. Reality

  • Share This: When to utilize deliberate vs. emergent strategies.

  • Case Study: How Honda’s U.S. expansion pivoted from a deliberate approach to a market-led strategy.

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Move fast, kill things: the tech startups trying to reinvent defence with Silicon Valley values

Venture capital-backed, $1bn companies are disrupting the way war will be waged with AI and futuristic weapons. Will they overthrow the traditional big military manufacturers, and what would that mean for the battlefield?

www.theguardian.com/world/2025/mar/29/move-fast-kill-things-the-tech-startups-trying-to-reinvent-defence-with-silicon-valley-values

Why you should read it ☝️

This article offers a look at how Silicon Valley startups are injecting speed, iteration, and disruptive thinking into the historically rigid world of defense contracting. Companies like Skydio are challenging traditional military procurement by applying consumer-tech mindsets to AI-driven drones and battlefield systems.

It's a provocative case study in how emergent strategy and venture-backed urgency can upend slow-moving, high-stakes industries. It also raises deeper questions: when you innovate in a space where lives are on the line, how fast is too fast?

Click here to book today!

Why 2025 Could Be The Most Disruptive Year For CEOs In Decades

Discover 2025's top leadership challenges: AI agents, RTO debates, demographic shifts, cybersecurity threats, and M&A trends reshaping the business world.

www.forbes.com/sites/alexanderpuutio/2025/01/19/why-2025-could-be-the-most-disruptive-year-for-ceos-in-decades

Why you should read it ☝️

This article offers insights into the unprecedented challenges and opportunities CEOs are facing this year. It delves into the transformative impact of artificial intelligence, the ongoing debates over return-to-office policies, demographic shifts, and evolving cybersecurity threats.

Building An Innovation Engine: How To Innovate And Stay Competitive

Dozens of companies dominated their industries in their day, only to be overtaken by innovations they themselves could have delivered. Here's how to avoid their fate.

www.forbes.com/sites/alexanderpuutio/2025/03/10/building-an-innovation-engine-how-to--innovate-and-stay-competitive

Why you should read it ☝️

Delves into a practical framework for embedding sustainable innovation into the core of an organization. Rather than relying on one-off initiatives or top-down ideas, this article emphasizes building platforms that encourage ongoing experimentation, learning, and iteration. This article is also a reminder that innovation isn’t about inspiration, it’s about systems. It outlines how companies can avoid stagnation by shifting focus from project-based innovation to capability-building. If you’re leading innovation inside a large org, this piece is worth bookmarking.

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