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This Week's Must-Reads

April 17, 2025

Danny Nathan
Danny Nathan

Apr 17, 2025

5 min read

Adventuring through the Canadian Rockies

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

“Everyone has a plan until they get punched in the face.”

Your strategy is your business plan. And planning is great. You can plan all day when you know what to expect. But when your well laid plans meet the real world, everything changes.

This week we’ll explore deliberate vs. emergent strategies as a means to innovation.

Here’s what you’ll find:

  • This Week’s Article: Strategy vs. Reality

  • Share This: When to utilize deliberate vs. emergent strategies.

  • Case Study: How Honda’s U.S. expansion pivoted from a deliberate approach to a market-led strategy.

Have you seen our new Resource Library?

Our Resource Library is live. Check it out now for access to our highly trained, innovation-focused custom GPT, our New Venture Assessment GPT, and our collection of FREE white papers to help bolster your innovation, disruption, and venture-building efforts.

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Move fast, kill things: the tech startups trying to reinvent defence with Silicon Valley values

Venture capital-backed, $1bn companies are disrupting the way war will be waged with AI and futuristic weapons. Will they overthrow the traditional big military manufacturers, and what would that mean for the battlefield?

www.theguardian.com/world/2025/mar/29/move-fast-kill-things-the-tech-startups-trying-to-reinvent-defence-with-silicon-valley-values

Why you should read it ☝️

This article offers a look at how Silicon Valley startups are injecting speed, iteration, and disruptive thinking into the historically rigid world of defense contracting. Companies like Skydio are challenging traditional military procurement by applying consumer-tech mindsets to AI-driven drones and battlefield systems.

It's a provocative case study in how emergent strategy and venture-backed urgency can upend slow-moving, high-stakes industries. It also raises deeper questions: when you innovate in a space where lives are on the line, how fast is too fast?

Click here to book today!

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We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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