This Week's Must-Reads | Dec. 26, 2024

Author

Danny Nathan
December 26, 2024 • Estimated Reading Time: 2 minutes

Here’s what we covered in Sunday’s edition…

The Elf on the Shelf demonstrates how disruption can redefine traditions by blending storytelling, emotional connection, and customer engagement. Starting as a family-crafted product, it evolved into a global phenomenon through grassroots marketing and innovative product expansion. This case highlights how brands can create lasting impact by embedding emotional narratives into their offerings, encouraging co-creation, and leveraging rituals to foster deep consumer loyalty.

Here’s what you’ll find:

  • This Week’s Article: The Elf on the Shelf Phenomenon: A Model for Disruption-Driven Tradition

  • Case Study: Porch Pumpkins drives nearly $1MM in seasonal revenue.

How 'The Elf on the Shelf' Conquered Critics and Remade Christmas Commerce | Entrepreneur

Lumistella co-founder and co-CEO Christa Pitts talks about her family's global domination of the yuletide market, and how they've managed to marry big business and holiday magic.

www.entrepreneur.com/leadership/how-the-elf-on-the-shelf-conquered-critics-and-remade/402450

This Texas Mom Charges Over $1,000 for Her Elaborate ‘Porch Pumpkins’ Displays Each Year — See Her Stunning Designs!

Texas mom Heather Torres, the founder of Porch Pumpkins, started out by fulfilling 250 orders when she first launched her business in 2020, to 1,037 orders in 2024. She talked to Chris Koerner of 'The Koerner Office' podcast all about her elaborate displays and how her business grew so fast

people.com/texas-mom-heather-torres-porch-pumpkins-thousand-dollar-business-8723502

Celebrating the Holidays with a Modern Twist - Innovation at the Heart of the Season 

The holiday season is often associated with tradition—family gatherings, festive decorations, and cherished rituals. Yet, the holidays also...

www.involvedsolutions.com/resources/blogs/embracing-innovation-a-holiday-perspective-for-2024

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