Here’s what we covered in Sunday’s edition…
The Elf on the Shelf demonstrates how disruption can redefine traditions by blending storytelling, emotional connection, and customer engagement. Starting as a family-crafted product, it evolved into a global phenomenon through grassroots marketing and innovative product expansion. This case highlights how brands can create lasting impact by embedding emotional narratives into their offerings, encouraging co-creation, and leveraging rituals to foster deep consumer loyalty.
Here’s what you’ll find:
This Week’s Article: The Elf on the Shelf Phenomenon: A Model for Disruption-Driven Tradition
Case Study: Porch Pumpkins drives nearly $1MM in seasonal revenue.
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