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This Week's Must-Reads

February 13, 2025

Danny Nathan
Danny Nathan

Feb 13, 2025

3 min read

This Week's Must-Reads

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

Instead of wasting 75% of your product development budget every year, focus on the Jobs to Be Done framework to ensure you innovation efforts are grounded in customer needs.

Here’s what you’ll find:

  • This Week’s Article: You might as well 🔥 your 💵

  • Share This: Are you wasting your product development budget?

  • Case Study: Arm & Hammer Grows 30% YoY with JTBD

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What Is Jobs-to-be-Done?

Is Jobs-to-be-Done a theory? A lens? A process? A framework? A practice? Let’s start with a practical definition:

jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb

Jobs to be Done: Imperfection vs. Perfection

What should the standard be?

medium.com/@mikeboysen/jobs-to-be-done-imperfection-vs-perfection-dc49598b1ae1

Intercom on Jobs-to-be-Done | Intercom Books

Drawing together the most valuable lessons that Intercom has learned thus far, this book offers tried and tested advice on how you should be thinking about business, growth and innovation. 

www.intercom.com/resources/books/intercom-jobs-to-be-done

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Innovate, Disrupt, or Die is created by the team at

We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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