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This Week's Must-Reads

February 13, 2025

Danny Nathan
Danny Nathan

Feb 13, 2025

3 min read

Adventuring through the Canadian Rockies

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

Instead of wasting 75% of your product development budget every year, focus on the Jobs to Be Done framework to ensure you innovation efforts are grounded in customer needs.

Here’s what you’ll find:

  • This Week’s Article: You might as well 🔥 your 💵

  • Share This: Are you wasting your product development budget?

  • Case Study: Arm & Hammer Grows 30% YoY with JTBD

Have you seen our new Resource Library?

Our Resource Library is live. Check it out now for access to our highly trained, innovation-focused custom GPT, our New Venture Assessment GPT, and our collection of FREE white papers to help bolster your innovation, disruption, and venture-building efforts.

Visit the Resource Library

What Is Jobs-to-be-Done?

Is Jobs-to-be-Done a theory? A lens? A process? A framework? A practice? Let’s start with a practical definition:

jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb

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We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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