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This Week's Must-Reads

February 6, 2025

Danny Nathan
Danny Nathan

Feb 6, 2025

4 min read

This Week's Must-Reads

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

Disruption doesn’t just…happen. Ideas don’t spring forth with labels noting whether they are “sustaining” or “disruptive.” Disruption must be planned for and created.

In this edition, we share the Disruption Test, a simple 3-question sequence for determining the disruptive potential of your ideas.

Here’s what you’ll find:

  • This Week’s Article: The Disruption Test

  • Share This: The Disruption Test Sequence

  • Case Study: Square and their application of the Disruption Test

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What Is Disruptive Innovation Theory? 4 Key Concepts

Clayton Christensen's disruptive innovation theory describes the way a new entrant displaces incumbent businesses. Here are four key concepts to know.

online.hbs.edu/blog/post/4-keys-to-understanding-clayton-christensens-theory-of-disruptive-innovation

18 Disruptive Innovation Examples 2023

What Is Disruptive Innovation? How does Disruptive Innovation Work? Find out the 15 most groundbreaking Disruptive Innovations

digitalleadership.com/blog/disruptive-innovation-examples

Square and the Future of Digital Payments - Digital Innovation and Transformation

Square has developed a platform allowing businesses to capture multiple payment methods and manage their businesses-- can they continue to succeed?

d3.harvard.edu/platform-digit/submission/square-and-the-future-of-digital-payments

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Innovate, Disrupt, or Die is created by the team at

We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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