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This Week's Must-Reads

June 5, 2025

Danny Nathan
Danny Nathan

Jun 5, 2025

5 min read

This Week's Must-Reads

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

Last week, we took a close look at the Innovation Premium metric and why you should be aware of, and actively monitoring, your company’s Innovation Premium. This week, we build on that lesson by presenting an analysis of estimated Innovation Premium across the Fortune 500.

Here’s what you’ll find:

  • This Week’s Article: Who’s Earning Future Value? Who’s Running Out of Time?

  • Share This: 3 Data-Driven Breakdowns of the State of F500 Innovation Premiums

I want to talk to you, {{ FNAME | Innovators }}!

After guesting on nearly 50 podcasts over the past year, we’re finally biting the bullet and launching Innovate, Disrupt, or Die! The Podcast. We’ve already recorded 5 episodes and we’re looking for folks who would like to be a guest. We’ve put together a quick one-sheet, available here.

Click here to be our next guest!

Don’t miss our latest episode:

A Case for Investing in Innovation

Despite the unprecedented impact of technological breakthroughs, many portfolios lack exposure to innovation. Learn to identify and capture the economic benefits of innovation.

www.ssga.com/us/en/intermediary/insights/a-case-for-investing-in-innovation

Why you should read it ☝️

This article goes beyond platitudes about innovation and drills into how institutional investors actually think about future value. It frames innovation premium in terms of tangible investment logic, showing how belief in long-term innovation potential translates into allocation decisions. If you're trying to justify innovation strategy to finance or board stakeholders, this gives you the language and framing to tie it directly to investor priorities.

Click here to book today!

The World’s Most Innovative Companies of 2025

Fast Company’s 2025 ranking of the World’s Most Innovative Companies features Waymo at No. 1 and covers 58 industries, from advertising, artificial intelligence, and beauty to enterprise, retail, and sustainability.

www.fastcompany.com/most-innovative-companies/list

Why you should read it ☝️

Fast Company’s annual ranking is a cultural barometer for what’s considered “innovative.” But it’s based on editorial judgment, not market pricing. Compare their top picks to the companies earning the highest innovation premiums in our F500 dataset. Where do they overlap? Where don’t they? The disconnect between narrative-driven recognition and market-backed belief is where things get interesting and where strategy gaps can hide.

How to Better Align Innovation with Strategy

Can innovation in an established organization be compared to innovation in a startup? As David Rogers, author and Columbia Business School professor, noted in his recent Innov8rs session, both of these setups are something of a double-edged sword, with benefits and drawbacks.

innov8rs.co/news/how-to-better-align-innovation-with-strategy

Why you should read it ☝️

This article lays out how innovation teams can tighten the connection between what they’re building and how the company creates value. If your initiatives feel disconnected from core strategy, or if leadership still sees innovation as optional, this is the blueprint. The goal isn’t just to build new things. It’s to make those things obviously strategic. That’s what earns belief.

Want a FREE 🤖?

Refer 3 friends to Innovate, Disrupt, or Die and you can earn a month of free access to either of our unique, highly trained custom GPTs.

*requires a GPT Plus account

This unique AI model serves as the perfect thought partner to guide your general innovation and disruption efforts. Let it become your innovation thought partner.

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*requires a GPT Plus account

This GPT will guide you through evaluating your new venture idea across five critical dimensions: Desirability, Feasibility, Viability, Suitability, and Capability.

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All you have to do is share your link: {{ rp_refer_url }}

So far, you’ve made {{ rp_num_referrals }} referrals. You’ll earn an awesome gift after {{ rp_num_referrals_until_next_milestone }} more referrals.

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Innovate, Disrupt, or Die is created by the team at

We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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