This Week's Must-Reads

Here’s what we covered in Sunday’s edition…

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Inspired by a recent conversation with an early-stage founder, this week’s edition focuses on the balance between disruption and commoditization.

Here’s what you’ll find:

This Week’s Article: Does Disruption = Commoditization?
Share This: The Commoditization/Decommoditization Loop
Case Study: Tata Steel’s Pivot from Commoditization to Value-Added Solutions

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Commoditization, Innovation, and "Transformation" - Through the Lens of Box -Digital Clarity Group

Box’s efforts to elude commodity status provides an excellent case study of the role of commoditization and innovation in the age of digital disruption and the resulting need for fundamental business transformation.

digitalclaritygroup.com/commoditization-box

Fighting commoditization - IMD business school for management and leadership courses

If the role of marketing was ever to bring about a balanced relationship between sellers and buyers, then in many industrial sectors it has failed to live up to that promise. Consider the following scenario. our core product or service has lost its uniqueness: competition has copied your winning features and is underselling you by a wide margin. Your

www.imd.org/research-knowledge/marketing/articles/fighting-commoditization

TATA Steelium B2B Branding.pdf

170.26 KB • PDF File

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This Week's Must-Reads

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