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This Week's Must-Reads

May 1, 2025

Danny Nathan
Danny Nathan

May 1, 2025

5 min read

This Week's Must-Reads

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

It’s easy to feel like an “innovation” title automatically places you at the forefront of what’s next. But it’s easy to get mired in the process and detail of the corporate machine. This week’s edition is a reminder to step out of your comfort zone, and a list of five easy ways to make that happen.

Here’s what you’ll find:

  • This Week’s Article: You’re not an innovator. You’re just in the room.

  • Share This: “Just because you’re in the room where innovation might happen doesn’t mean you’re the reason it does happen.”

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Debates around innovation can make or break progress. Here's how leaders can shape them.

Learn how leaders can overcome public pushback on transformative technologies by encouraging balanced discussions and flexible regulations.

www.businessinsider.com/sc/how-leaders-can-reshape-negative-views-innovation-drive-progress

Why you should read it ☝️

This piece from Business Insider tackles a growing challenge for innovation leaders: how to move bold ideas forward in an environment that’s increasingly skeptical of change.

It argues that innovation isn’t just a question of what you build, but also how you shape the conversation around it. For corporate innovators navigating internal politics or external pushback, this is a reminder that progress depends as much on narrative as it does on execution. If your work is getting stalled by fear, doubt, or status-quo defenders, this one’s worth your time.

Click here to book today!

Embrace the “Risk On” Mindset in America 2025: The Year to Bet Big on Innovation

Explore how a "risk-on" mindset in 2025, fueled by macro stability, innovation, and capital markets, can unlock growth opportunities.

www.madrona.com/embrace-the-risk-on-mindset-in-america-2025-the-year-to-bet-big-on-innovation

Why you should read it ☝️

This piece from Madrona is a rallying cry for innovation leaders who’ve been stuck in analysis paralysis. It lays out why 2025 is the moment to lean into risk, not avoid it. And it makes a strong case for why bold bets, not incremental tweaks, will define the winners. The environment is shifting, and the window for big, disruptive moves is open.

When in doubt, make toys not technology.: Apollo21

Discover the transformative power of blending work with play in our latest blog post. Learn how integrating creativity and fun into your business model can fuel innovation, enhance employee morale, and inspire a dynamic work culture. Embrace the journey from routine to remarkable today.

www.apollo21.io/transmissions/when-in-doubt-make-toys-not-technology

Why you should read it ☝️

This post from Apollo 21 is a pointed pushback against the pressure to build “scalable solutions” too early. It argues that the best way to explore new ideas is to build toys: small, fast, tangible things that spark curiosity and invite feedback. For innovation teams stuck in decks and diagnostics, it’s a reminder that clarity comes from making, not modeling. If you’re not sure what to build next, start by building something fun.

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