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Innovators Must Read These...

February 20, 2025

Danny Nathan
Danny Nathan

Feb 20, 2025

4 min read

Adventuring through the Canadian Rockies

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

I am NOT a Swiftie. I am NOT musically inclined. Music for me is a background noise—I listen to it all day, every day. But I rarely hear it.

So when I discovered inspiration for an article on disruptive innovation featuring none other than Taylor Swift, even I was a little shocked.

And yet, here we are.

Here’s what you’ll find:

  • This Week’s Article: Taylor Swift: Disruptive Innovator

  • Share This: The Swiftie Approach to Disruptive Innovation

  • Case Study: How Chance the Rapper Disrupted the Music Industry Without a Record Label

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The Strategic Genius of Taylor Swift

At age 35, Taylor Swift has been at the top of the music industry for two decades. She’s one of the top 10 best-selling artists of all time and the most financially successful musician of her generation. And while the music business has undergone profound technological and business model disruptions, Swift has managed to thrive throughout all the changes.

hbr.org/2025/03/the-strategic-genius-of-taylor-swift?user_id=6790fc4b7ff4a235630ab044

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