- Innovate, Disrupt, or Die
- Posts
- This Week's Must-Reads
This Week's Must-Reads
May 22, 2025


Here’s what we covered in Sunday’s edition…
A firsthand account from inside a Fortune 500 innovation work session — and a hard look at what happens when innovation becomes performance instead of action. We unpack the rise of innovation washing, why it’s more damaging than innovation theater, and what it takes to actually build the future (hint: it’s not another vendor showcase).
Here’s what you’ll find:
This Week’s Article: Innovation Washing Is The New Status Quo
Case Study: How Pfizer’s Structural Readiness Enabled Rapid Innovation
Share This: Do you know how much opportunity is hiding within your innovation horizon?
I want to talk to you, Innovators!
After guesting on nearly 50 podcasts over the past year, we’re finally biting the bullet and launching Innovate, Disrupt, or Die! The Podcast. We’ve already recorded 5 episodes and we’re looking for folks who would like to be a guest. We’ve put together a quick one-sheet, available here.

Why you should read it ☝️
Entrepreneur Christopher Klaus announced at Georgia Tech's 2025 commencement that he would cover incorporation costs for any graduate starting a business, aiming to inspire student entrepreneurship. This gesture aligns with Georgia Tech's efforts to foster an entrepreneurial environment and reflects a broader trend of supporting early-stage innovation.