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This Week's Must-Reads

May 22, 2025

Danny Nathan
Danny Nathan

May 22, 2025

5 min read

This Week's Must-Reads

Here’s what we covered in Sunday’s edition…

A firsthand account from inside a Fortune 500 innovation work session — and a hard look at what happens when innovation becomes performance instead of action. We unpack the rise of innovation washing, why it’s more damaging than innovation theater, and what it takes to actually build the future (hint: it’s not another vendor showcase).

Here’s what you’ll find:

  • This Week’s Article: Innovation Washing Is The New Status Quo

  • Case Study: How Pfizer’s Structural Readiness Enabled Rapid Innovation

  • Share This: Do you know how much opportunity is hiding within your innovation horizon?

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Georgia Tech commencement speaker pledges to cover startup incorporation costs for graduates

Georgia Tech's commencement speaker promised to cover incorporation costs for any graduate launching a startup.

apnews.com/article/georgia-tech-commencement-christopher-klaus-graduate-startup-costs-24304e085ff4d3ab5c1dd7dd3052ab79

Why you should read it ☝️

Entrepreneur Christopher Klaus announced at Georgia Tech's 2025 commencement that he would cover incorporation costs for any graduate starting a business, aiming to inspire student entrepreneurship. This gesture aligns with Georgia Tech's efforts to foster an entrepreneurial environment and reflects a broader trend of supporting early-stage innovation.

Click here to book today!

How Businesses Are Prioritizing Innovation to Catalyze Climate Solutions

Corporate sustainability leaders spoke about innovation and partnering with the public sector during a panel at the inaugural TIME100 Climate Leadership Forum.

time.com/7022321/climate-leadership-forum-businesses-innovation-catalyze-solutions

Why you should read it ☝️

At the inaugural TIME100 Climate Leadership Forum, sustainability leaders discussed their strategies for achieving sustainable and transformative climate solutions. The leaders underscored the importance of innovation in achieving sustainability goals, with a consensus on sharing best practices and developing equitable, generative technologies.

Five Strategies for the Future of Work: Accelerating Innovation through Tech Transfer

This experience report outlines five tech transfer strategies developed over a period of 25 years at four Global 1000 companies.

arxiv.org/pdf/2402.01764

Why you should read it ☝️

This report outlines five tech transfer strategies developed over a period of 25 years at four Global 1000 companies to mitigate R&D challenges associated with duplicated effort, product quality, and time-to-market. The five strategies accelerate innovation through open knowledge sharing, rather than licensing intellectual property rights (IPR) such as patents, trade secrets, and copyrights.

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