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This Week's Must-Reads

May 22, 2025

Danny Nathan
Danny Nathan

May 22, 2025

5 min read

Adventuring through the Canadian Rockies

Here’s what we covered in Sunday’s edition…

A firsthand account from inside a Fortune 500 innovation work session — and a hard look at what happens when innovation becomes performance instead of action. We unpack the rise of innovation washing, why it’s more damaging than innovation theater, and what it takes to actually build the future (hint: it’s not another vendor showcase).

Here’s what you’ll find:

  • This Week’s Article: Innovation Washing Is The New Status Quo

  • Case Study: How Pfizer’s Structural Readiness Enabled Rapid Innovation

  • Share This: Do you know how much opportunity is hiding within your innovation horizon?

I want to talk to you, {{ FNAME | Innovators }}!

After guesting on nearly 50 podcasts over the past year, we’re finally biting the bullet and launching Innovate, Disrupt, or Die! The Podcast. We’ve already recorded 5 episodes and we’re looking for folks who would like to be a guest. We’ve put together a quick one-sheet, available here.

Click here to be our next guest!

Georgia Tech commencement speaker pledges to cover startup incorporation costs for graduates

Georgia Tech's commencement speaker promised to cover incorporation costs for any graduate launching a startup.

apnews.com/article/georgia-tech-commencement-christopher-klaus-graduate-startup-costs-24304e085ff4d3ab5c1dd7dd3052ab79

Why you should read it ☝️

Entrepreneur Christopher Klaus announced at Georgia Tech's 2025 commencement that he would cover incorporation costs for any graduate starting a business, aiming to inspire student entrepreneurship. This gesture aligns with Georgia Tech's efforts to foster an entrepreneurial environment and reflects a broader trend of supporting early-stage innovation.

Click here to book today!

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We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

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Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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