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This Week's Must-Reads

May 8, 2025

Danny Nathan
Danny Nathan

May 8, 2025

5 min read

Adventuring through the Canadian Rockies

Here’s what we covered in Sunday’s edition…

Hello {{ FNAME | Innovator }}!

As innovators, it’s easy to find ourselves caught up in the business of what comes next. What new features should we build? What new product supports the existing revenue lines? How can we move upmarket faster to capture greater margins?

But in focusing on the business, we often lose sight of the people on the other side: the customers. Discovering opportunities for innovation doesn’t live in the spreadsheets and dashboards or the meeting rooms. To find those opportunities, you have to get out of the building and seek out your customer’s pains. This week, we discuss how to do just that.

Here’s what you’ll find:

  • This Week’s Article: Opportunity is discovered in emotion.

  • Case Study: Vistaly: How a customer support ticket became a roadmap.

I want to talk to you, innovators!

After guesting on nearly 50 podcasts over the past year, we’re finally biting the bullet and launching Innovate, Disrupt, or Die! The Podcast. We’ve already recorded 5 episodes and we’re looking for folks who would like to be a guest. We’ve put together a quick one-sheet, available here.

Click here to be our next guest!

The 6 disruptive tech trends CFOs need to know about

“Disruptive tech”: as a CFO these words likely stir up complex feelings as you confront yet another wave of technological change and grapple with the possibilities and risks for your business.

www.theaustralian.com.au/business/cfo-journal/the-6-disruptive-tech-trends-cfos-need-to-know-about/news-story/5988ab891b186751151f25a8253a3d84

Why you should read it ☝️

This article distills six disruptive tech trends like agentic AI, ambient computing, and the quantum edge that are reshaping how organizations operate and compete. While framed for CFOs, it's essential reading for anyone leading innovation, transformation, or venture initiatives inside established companies.

This article explains how these technologies are shifting decision-making, risk modeling, and even how new business units are structured.

Click here to book today!

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Innovate, Disrupt, or Die is created by the team at

We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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