This Week's Must-Reads

Hello Innovator!

As innovators, it’s easy to find ourselves caught up in the business of what comes next. What new features should we build? What new product supports the existing revenue lines? How can we move upmarket faster to capture greater margins?

But in focusing on the business, we often lose sight of the people on the other side: the customers. Discovering opportunities for innovation doesn’t live in the spreadsheets and dashboards or the meeting rooms. To find those opportunities, you have to get out of the building and seek out your customer’s pains. This week, we discuss how to do just that.

Here’s what you’ll find:

• This Week’s Article: Opportunity is discovered in emotion.

• Case Study: Vistaly: How a customer support ticket became a roadmap.

I want to talk to you, innovators!

After guesting on nearly 50 podcasts over the past year, we’re finally biting the bullet and launching Innovate, Disrupt, or Die! The Podcast. We’ve already recorded 5 episodes and we’re looking for folks who would like to be a guest. We’ve put together a quick one-sheet, available here.