Why JT White Hates the Word "Disrupt"

Author

Danny Nathan
May 29, 2025 • Estimated Reading Time: 5 minutes

Why you should watch it ☝️

What does it really take to make innovation accessible?
Does the word “disrupt” still mean anything?

In this episode of Innovate, Disrupt, or Die — The Podcast, Danny sits down with longtime friend and AugX Labs co-founder JT White to go deep on what disruption, accessibility, and product innovation actually mean when you're in the trenches building something new. JT ’s building the AI-driven platform, Augie Studio, that makes high-quality video creation possible for the 170 million+ people Adobe never reached.

You’ll hear:

  • Why most books on product management are outdated, and what JT did about it.

  • What “democratization of technology” should mean, and why the word is starting to lose its meaning.

  • How local advertisers are boxed out of creative scale, and how JT is solving it without trying to replace Adobe.

  • A refreshingly candid critique of disruption theory, and a more grounded view on how real evolution happens.

This episode is as much about building tools as it is about breaking down buzzwords. If you care about innovation that serves the people not already in the room, this is a conversation worth watching.

I want to talk to you, Innovators!

After guesting on nearly 50 podcasts over the past year, we’re finally biting the bullet and launching Innovate, Disrupt, or Die! The Podcast. We’ve already recorded 5 episodes and we’re looking for folks who would like to be a guest. We’ve put together a quick one-sheet, available here.

Here’s what we covered in Sunday’s newsletter edition…

This week, we're diving into the concept of the Innovation Premium. We'll explore how to quantify this often-overlooked metric and why it matters for your organization's future. Understanding and measuring your Innovation Premium can provide valuable insights into how the market views your company's future potential.

Here’s what you’ll find:

  • This Week’s Article: What Is Innovation Premium and Why Should You Care?

  • Share This: Try out our FREE Innovation Premium Calculator

Catch the previous episode of the Podcast here:

The Podcast is Here 🎙️

Dive into the debut of "Innovate, Disrupt, or Die" podcast as host Danny Nathan shares his unique journey, insights, and vision in this candid, self-interviewed first episode.

www.innovatedisruptordie.com/p/the-podcast-is-here

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