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Dumb Data Won't Build Smart Cities

Innovator, Wissem Maazoun, is starting with data-driven bus stops.

Danny Nathan
Danny Nathan

Dec 4, 2025

4 min read

The Podcast

Why you should watch it ☝️

This is not another “thoughts on innovation” episode.
This is a “we spent four years building AI hardware in the street and getting cities to buy it” episode.

Wissem Maazoun walks through how BusPas turns a basic bus stop into an AI-powered, solar-driven piece of smart city infrastructure. He explains the core problem they spotted inside public transit systems: agencies know when you tap your card and when buses move, but they have almost no data about people actually waiting at the stop. BusPas exists to close that gap without apps, without tracking phones, and without crossing privacy lines.

In the conversation, Wissem share his experiences navigating:

  • The deep tech required to run computer vision and real-time services off solar, batteries, and e-paper at the edge

  • The messy reality of getting this into the world, including government funding, city pilots in places like Barcelona and Los Angeles, and upcoming large-scale events

  • How putting real, real-time information at the stop changes both rider behaviour and how agencies plan routes, schedules, and investments

Here’s a teaser…

Where to find Wissem Maazoun 👇

Find Wissem on Linkedin

BusPas Inc.

BusPas enables smart city transit with AI-powered bus stops, real-time data, and automated enforcement solutions. #ORA

buspas.com

What You Missed on Sunday

Here’s what we covered in Sunday’s newsletter edition…

How to Pay for Innovation
Part 2 of Executing the Innovation Budget

In Part 1 of How to Budget for Innovation, we outlined the key difficulties innovators encounter when trying to budget for their work, especially when those efforts don’t align to traditional corporate KPIs. This week, in Part 2, we’re following that thinking with ideas on how to effectively budget for your innovation efforts and how to align organizational thinking to metrics that support your efforts.

Here’s what you’ll find:

  • This Week’s Article: How to Budget for Innovation | Part 2: Executing the Innovation Budget

  • Share This: 4 Ways to Improve Your Innovation Budgeting

Catch our most recent podcast episode:

Do you know what's in your green curve?

Discover how R&D leader Jerry Grunewald transforms teams by freeing up time for innovation, using the red-green operating rhythm to drive measurable growth and value creation.

www.innovatedisruptordie.com/p/do-you-know-what-s-in-your-green-curve

See the Rest of the Episodes Here

How did this edition land for you?

Remember: you can innovate, disrupt, or die! ☠️

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We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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