Why you should watch it ☝️
What if your healthcare provider knew you were struggling before you did?
That’s not sci-fi. It’s what Bri Brennan is building at OnTrak Health using AI, real-time data, and a mental health digital twin that updates dynamically with every touchpoint, prescription refill, and environmental risk factor.
This episode is a clinic on how to execute innovation inside a typically risk-averse, heavily regulated industry. Bri doesn’t pitch theory. She shares what’s working, what’s failed, and what’s coming next, including:
Why most healthcare AI fails (and how they built one that doesn’t)
How they predict undiagnosed behavioral conditions before a single symptom is reported
The one test every tech pilot has to pass to scale inside OnTrak
What it really takes to earn trust from skeptical patients getting cold-called with a care offer
If you’re tired of vague talk about innovation and want to see what it actually takes to pull it off in the real world, start here.
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Here’s what we covered in Sunday’s newsletter edition…
Lean Startup is Bullshit
I recently had an interesting exchange with a respected advisor in the startup space. The statement that jumped out at me? “Lean Startup is Bullshit.”
My immediate reaction was, “Whoa, whoa, whoa. You’re dumping on one of the most widely respected and highly touted startup frameworks ever written.” But if you step back and think about it, Lean really has become bullshit.
This week, we dig into why.
Here’s what you’ll find:
This Week’s Article: Lean Startup is Bullshit
Share This: How do we define “product?”
Case Study: How W.L. Gore Builds Startups from the Inside
Catch previous episodes of the Podcast here:
Have you seen our Resource Library?
Here’s what you’ll find:
Whitepaper: Beyond Buzzwords: Driving Tangible and Repeatable Innovation in Business
Whitepaper: Beyond the "Big 4": How Technology Drives Sports from Niche to Notable
Whitepaper: An Executive's Guide to Internal Process Innovation
Business Model Template for SaaS and Services Businesses
Innovation Premium Estimator Model
Refer 3 friends to Innovate, Disrupt, or Die and you can earn a month of free access to either of our unique, highly trained custom GPTs.
All you have to do is share your link: {{ rp_refer_url }}
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