Why you should watch it ☝️
Jason Voiovich is an innovation historian, not by training, but by necessity. As a startup founder and fractional CPO/CMO, he wanted better answers than what case studies and business books could offer. So he turned to original sources: inventors’ notebooks, internal memos, and press clippings from the moment the work was actually happening.
In this episode, he shares how digging through archives changed the way he sees patterns, spots dead ends, and helps others move faster. From the real story behind 3M’s invention of Scotch Tape to how Coco Chanel hacked attention long before the runway existed, Jason makes the case that history isn’t something to reference. It’s something to use.
If you build things, this conversation will change how you do research.
Still not sold? Here’s a teaser…
Where to find Jason Voiovich 👇
Jason’s books:
Don’t miss our upcoming Innovation Live Jam
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Here’s what we covered in Sunday’s newsletter edition…
Sales is the wrong lens for GTM.
Even if you don’t know Everett Rogers by name, you know his work. For decades, his theory on the Diffusion of Innovation has been taught as THE model for how new ideas (and products and startups and…) spread. If you’ve ever used the term “early adopter” then you know exactly what I’m talking about. But what if he was…wrong?
This week, we dig into how Rogers’ ideas can guide your GTM efforts — and where you should be careful not to put too much reliance on them as well.
Here’s what you’ll find:
This Week’s Article: Go to Market Is a Diffusion Problem,
Not a Sales Problem
Case Study: Quibi: Built to Spread, Failed to Stick
Share This: What if he was wrong?
Catch our most recent podcast episodes here:
How did this edition land for you?
Have you seen our Resource Library?
Here’s what you’ll find:
The Disruption Canvas
Whitepaper: Beyond Buzzwords: Driving Tangible and Repeatable Innovation in Business
Whitepaper: Beyond the "Big 4": How Technology Drives Sports from Niche to Notable
Whitepaper: An Executive's Guide to Internal Process Innovation
Business Model Template for SaaS and Services Businesses
Innovation Premium Estimator Model
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