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- Why Ty Gray Is Bringing Digital Innovation and a Startup Mindset to the Roofing Industry
Why Ty Gray Is Bringing Digital Innovation and a Startup Mindset to the Roofing Industry
Chief Innovation Officer at Cathedral Roofing Innovations
Danny Nathan
July 10, 2025 • Estimated Reading Time: 5 minutes
Why you should watch it ☝️
What happens when you bring startup hustle to an old-school industry that doesn’t want it?
Ty Gray was hired to run marketing for a traditional roofing company. Within months, he was promoted to Chief Innovation Officer and handed a mandate most trades companies wouldn’t dare touch: reimagine the entire experience of buying a roof.
This episode focuses on real-world execution. Ty shares how he's applying marketplace dynamics and online ordering models from his startup past (including lessons from competing with DoorDash) to transform how roofs are quoted, sold, and installed. No AI fluff. No Silicon Valley budget. Just a hands-on look at what it takes to modernize a blue-collar industry still stuck in analog.
If you’ve ever wondered what digital transformation really looks like on the ground, or how innovation leaders can balance corporate roles with entrepreneurial ambition, this one’s worth your time.
Still not sold? Here’s a teaser…
I want to talk to you, Innovators!
Here’s what we covered in Sunday’s newsletter edition…
The Path to Deliberate Disruption
We spend a lot of time talking about how to build what’s next. But strategic disruption doesn’t just come from new ideas. This week’s article explores how to approach disruption as a deliberate, engineered strategy, not an accidental outcome. We look at five patterns that drive disruption, and how to operationalize those inside your company or venture.
You’ll also find a case study on Nintendo’s Wii, a disruption play built on the back of limited hardware and a sharp rejection of gaming’s dominant logic.
Here’s what you’ll find:
This Week’s Article: The Path to Deliberate Disruption
Case Study: Nintendo Redefined the Rules of Gaming by Ignoring the Market’s Assumptions
Cover Image Credit: Roseville.CA.US
Catch previous episodes of the Podcast here:
How did this edition land for you? |
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Whitepaper: Beyond Buzzwords: Driving Tangible and Repeatable Innovation in Business
Whitepaper: Beyond the "Big 4": How Technology Drives Sports from Niche to Notable
Whitepaper: An Executive's Guide to Internal Process Innovation
Business Model Template for SaaS and Services Businesses
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