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Innovation

There's more to it than "thinking outside the box."


People Love Arguing About Innovation

Jan 25, 2026

•

10 min read

People Love Arguing About Innovation

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
The Only Innovation Pitch That Works

Jan 18, 2026

•

8 min read

The Only Innovation Pitch That Works

Part 2 of The Innovation Mandate in 2026

Article

Execution

Innovation

Danny Nathan
Danny Nathan
Innovation Is the Wrong Lens for AI

Jan 11, 2026

•

10 min read

Innovation Is the Wrong Lens for AI

Part 1 of The Innovation Mandate in 2026

Article

AI

Innovation

Danny Nathan
Danny Nathan
Why Innovation Labs Are Default-Dead

Dec 21, 2025

•

12 min read

Why Innovation Labs Are Default-Dead

Article

Innovation Labs

Innovation

Danny Nathan
Danny Nathan
Your Job is to Prove Yourself Wrong

Dec 7, 2025

•

11 min read

Your Job is to Prove Yourself Wrong

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
How to Pay for Innovation

Nov 30, 2025

•

12 min read

How to Pay for Innovation

Part 2: Executing the Innovation Budget

Budgeting

Article

Innovation

Danny Nathan
Danny Nathan
Budgeting for Innovation

Nov 23, 2025

•

10 min read

Budgeting for Innovation

Part 1: Rethinking the Budget

Budgeting

Article

Innovation

Danny Nathan
Danny Nathan
A Foolproof Way for Teams to Make Time for Innovation

Nov 16, 2025

•

12 min read

A Foolproof Way for Teams to Make Time for Innovation

Article

Innovation

Culture

Danny Nathan
Danny Nathan
Ecosystem + Innovation: Your Next Competitive Advantage

Oct 19, 2025

•

10 min read

Ecosystem + Innovation: Your Next Competitive Advantage

Article

Ecosystems

Innovation

Danny Nathan
Danny Nathan
10 Easy Steps to Sell Your Dream

Sep 7, 2025

•

12 min read

10 Easy Steps to Sell Your Dream

Win the support you need to push your innovation to success.

Article

Execution

Innovation

Danny Nathan
Danny Nathan
Authorship > Ownership

Aug 31, 2025

•

14 min read

Authorship > Ownership

How One-of-One Is Becoming the New Competitive Advantage

Article

Retail

Innovation

Danny Nathan
Danny Nathan
The Perfect Innovation Doesn't Exi...

Aug 24, 2025

•

13 min read

The Perfect Innovation Doesn't Exi...

Article

Strategy

Jobs to be Done

Innovation

Danny Nathan
Danny Nathan
Hyperphysical Experiences are Changing Retail

Aug 17, 2025

•

12 min read

Hyperphysical Experiences are Changing Retail

Hermès' Mystery at the Grooms'

Article

Retail

Innovation

Danny Nathan
Danny Nathan
Sales is the wrong lens for GTM.

Aug 3, 2025

•

12 min read

Sales is the wrong lens for GTM.

Go-to-market is a diffusion problem dressed up as a sales person.

Article

Strategy

Innovation

Danny Nathan
Danny Nathan
The 7 Deadly Sins of Innovative Ideas

Jul 27, 2025

•

14 min read

The 7 Deadly Sins of Innovative Ideas

Article

Innovation

Danny Nathan
Danny Nathan
Creative Destruction Amidst the AI Reckoning

Jul 20, 2025

•

13 min read

Creative Destruction Amidst the AI Reckoning

Article

AI

Capitalism

Innovation

Danny Nathan
Danny Nathan
Learn to Kill Your (Product) Babies

Jun 29, 2025

•

12 min read

Learn to Kill Your (Product) Babies

Article

Execution

Innovation

Big Co's

Danny Nathan
Danny Nathan
Who’s Earning Future Value? Who’s Running Out of Time?

Jun 1, 2025

•

12 min read

Who’s Earning Future Value? Who’s Running Out of Time?

Part 2 of What Is Innovation Premium and Why Should You Care?

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
What Is Innovation Premium and Why Should You Care?

May 25, 2025

•

10 min read

What Is Innovation Premium and Why Should You Care?

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
Innovation Washing Is the New Status Quo

May 18, 2025

•

11 min read

Innovation Washing Is the New Status Quo

Article

Innovation

Culture

Big Co's

Danny Nathan
Danny Nathan
You’re Not the Problem. The System Is.

May 11, 2025

•

12 min read

You’re Not the Problem. The System Is.

Innovation Isn’t Broken. The Incentives Are.

Article

Innovation

Culture

Danny Nathan
Danny Nathan
Opportunity is Discovered in Emotion.

May 4, 2025

•

10 min read

Opportunity is Discovered in Emotion.

Article

Jobs to be Done

Innovation

Danny Nathan
Danny Nathan
You're not an innovator.

Apr 27, 2025

•

11 min read

You're not an innovator.

You're just in the room.

Article

Execution

Innovation

Culture

Big Co's

Danny Nathan
Danny Nathan
Good vs. Bad Money

Apr 20, 2025

•

11 min read

Good vs. Bad Money

Yes, there is such thing as bad money.

Budgeting

Article

Innovation

Big Co's

Danny Nathan
Danny Nathan
Fine. Let's talk AI and Innovation.

Apr 6, 2025

•

13 min read

Fine. Let's talk AI and Innovation.

What happens when both Ideas and Execution are Cheap?

Article

AI

Innovation

Danny Nathan
Danny Nathan
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Innovate, Disrupt, or Die is created by the team at

We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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