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The things we write.


WTF is up with Fundraising in 2025?

Nov 2, 2025

•

14 min read

WTF is up with Fundraising in 2025?

Article

Startups

Danny Nathan
Danny Nathan
Limited Risk, Unlimited Upside Through Options

Oct 26, 2025

•

12 min read

Limited Risk, Unlimited Upside Through Options

Article

CVC

Guest Post

Danny Nathan
Danny Nathan
Ecosystem + Innovation: Your Next Competitive Advantage

Oct 19, 2025

•

10 min read

Ecosystem + Innovation: Your Next Competitive Advantage

Article

Ecosystems

Innovation

Danny Nathan
Danny Nathan
Your Product Is Better. That’s Why It’s Going to Fail.

Oct 12, 2025

•

11 min read

Your Product Is Better. That’s Why It’s Going to Fail.

Article

Startups

Disruption

Danny Nathan
Danny Nathan
What's It Really Take to Get Acquired?

Oct 5, 2025

•

12 min read

What's It Really Take to Get Acquired?

Article

Startups

Guest Post

Danny Nathan
Danny Nathan
Your Roadmap Will Lead You to Failure

Sep 28, 2025

•

11 min read

Your Roadmap Will Lead You to Failure

Article

Execution

Danny Nathan
Danny Nathan
How to Create Authorship at Scale

Sep 21, 2025

•

12 min read

How to Create Authorship at Scale

Part 2 of Authorship > Ownership

Article

Retail

Danny Nathan
Danny Nathan
When Culture Leads to Mutiny

Sep 14, 2025

•

11 min read

When Culture Leads to Mutiny

Article

Strategy

Culture

Danny Nathan
Danny Nathan
10 Easy Steps to Sell Your Dream

Sep 7, 2025

•

12 min read

10 Easy Steps to Sell Your Dream

Win the support you need to push your innovation to success.

Article

Execution

Innovation

Danny Nathan
Danny Nathan
Authorship > Ownership

Aug 31, 2025

•

14 min read

Authorship > Ownership

How One-of-One Is Becoming the New Competitive Advantage

Article

Retail

Innovation

Danny Nathan
Danny Nathan
The Perfect Innovation Doesn't Exi...

Aug 24, 2025

•

13 min read

The Perfect Innovation Doesn't Exi...

Article

Strategy

Jobs to be Done

Innovation

Danny Nathan
Danny Nathan
Hyperphysical Experiences are Changing Retail

Aug 17, 2025

•

12 min read

Hyperphysical Experiences are Changing Retail

Hermès' Mystery at the Grooms'

Article

Retail

Innovation

Danny Nathan
Danny Nathan
What is In-N-Out's Greatest Innovation?

Aug 10, 2025

•

12 min read

What is In-N-Out's Greatest Innovation?

Hint: It's not the secret menu 🍔

Budgeting

Article

Culture

Big Co's

Danny Nathan
Danny Nathan
Sales is the wrong lens for GTM.

Aug 3, 2025

•

12 min read

Sales is the wrong lens for GTM.

Go-to-market is a diffusion problem dressed up as a sales person.

Article

Strategy

Innovation

Danny Nathan
Danny Nathan
The 7 Deadly Sins of Innovative Ideas

Jul 27, 2025

•

14 min read

The 7 Deadly Sins of Innovative Ideas

Article

Innovation

Danny Nathan
Danny Nathan
Creative Destruction Amidst the AI Reckoning

Jul 20, 2025

•

13 min read

Creative Destruction Amidst the AI Reckoning

Article

AI

Capitalism

Innovation

Danny Nathan
Danny Nathan
Introducing the Disruption Canvas

Jul 13, 2025

•

9 min read

Introducing the Disruption Canvas

The latest innovation in innovation!

Article

Strategy

Disruption

Danny Nathan
Danny Nathan
The Path to Deliberate Disruption

Jul 6, 2025

•

13 min read

The Path to Deliberate Disruption

Article

Startups

Disruption

Big Co's

Danny Nathan
Danny Nathan
Learn to Kill Your (Product) Babies

Jun 29, 2025

•

12 min read

Learn to Kill Your (Product) Babies

Article

Execution

Innovation

Big Co's

Danny Nathan
Danny Nathan
Lean Startup Is Bullshit

Jun 22, 2025

•

11 min read

Lean Startup Is Bullshit

Article

Startups

Big Co's

Danny Nathan
Danny Nathan
Make shitty products to unlock new markets.

Jun 15, 2025

•

8 min read

Make shitty products to unlock new markets.

Guest Post by Jeroen Coelen of I Want Product Market Fit

Article

Disruption

Guest Post

Danny Nathan
Danny Nathan
Disruption Is Not What You Think

Jun 8, 2025

•

10 min read

Disruption Is Not What You Think

Article

Disruption

Danny Nathan
Danny Nathan
Who’s Earning Future Value? Who’s Running Out of Time?

Jun 1, 2025

•

12 min read

Who’s Earning Future Value? Who’s Running Out of Time?

Part 2 of What Is Innovation Premium and Why Should You Care?

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
What Is Innovation Premium and Why Should You Care?

May 25, 2025

•

10 min read

What Is Innovation Premium and Why Should You Care?

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
Innovation Washing Is the New Status Quo

May 18, 2025

•

11 min read

Innovation Washing Is the New Status Quo

Article

Innovation

Culture

Big Co's

Danny Nathan
Danny Nathan
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Innovate, Disrupt, or Die is created by the team at

We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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