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The things we write.


This Corporate Deal Will Sink Your Startup

Dec 14, 2025

•

10 min read

This Corporate Deal Will Sink Your Startup

What to watch out for in your next strategic partnership.

Article

Startups

Big Co's

Danny Nathan
Danny Nathan
Your Job is to Prove Yourself Wrong

Dec 7, 2025

•

11 min read

Your Job is to Prove Yourself Wrong

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
How to Pay for Innovation

Nov 30, 2025

•

12 min read

How to Pay for Innovation

Part 2: Executing the Innovation Budget

Budgeting

Article

Innovation

Danny Nathan
Danny Nathan
Budgeting for Innovation

Nov 23, 2025

•

10 min read

Budgeting for Innovation

Part 1: Rethinking the Budget

Budgeting

Article

Innovation

Danny Nathan
Danny Nathan
A Foolproof Way for Teams to Make Time for Innovation

Nov 16, 2025

•

12 min read

A Foolproof Way for Teams to Make Time for Innovation

Article

Innovation

Culture

Danny Nathan
Danny Nathan
How to Survive the 2025 Funding Bloodbath

Nov 9, 2025

•

11 min read

How to Survive the 2025 Funding Bloodbath

Budgeting

Article

Startups

Danny Nathan
Danny Nathan
WTF is up with Fundraising in 2025?

Nov 2, 2025

•

14 min read

WTF is up with Fundraising in 2025?

Article

Startups

Danny Nathan
Danny Nathan
Limited Risk, Unlimited Upside Through Options

Oct 26, 2025

•

12 min read

Limited Risk, Unlimited Upside Through Options

Article

CVC

Guest Post

Danny Nathan
Danny Nathan
Ecosystem + Innovation: Your Next Competitive Advantage

Oct 19, 2025

•

10 min read

Ecosystem + Innovation: Your Next Competitive Advantage

Article

Ecosystems

Innovation

Danny Nathan
Danny Nathan
Your Product Is Better. That’s Why It’s Going to Fail.

Oct 12, 2025

•

11 min read

Your Product Is Better. That’s Why It’s Going to Fail.

Article

Startups

Disruption

Danny Nathan
Danny Nathan
What's It Really Take to Get Acquired?

Oct 5, 2025

•

12 min read

What's It Really Take to Get Acquired?

Article

Startups

Guest Post

Danny Nathan
Danny Nathan
Your Roadmap Will Lead You to Failure

Sep 28, 2025

•

11 min read

Your Roadmap Will Lead You to Failure

Article

Execution

Danny Nathan
Danny Nathan
How to Create Authorship at Scale

Sep 21, 2025

•

12 min read

How to Create Authorship at Scale

Part 2 of Authorship > Ownership

Article

Retail

Danny Nathan
Danny Nathan
When Culture Leads to Mutiny

Sep 14, 2025

•

11 min read

When Culture Leads to Mutiny

Article

Strategy

Culture

Danny Nathan
Danny Nathan
10 Easy Steps to Sell Your Dream

Sep 7, 2025

•

12 min read

10 Easy Steps to Sell Your Dream

Win the support you need to push your innovation to success.

Article

Execution

Innovation

Danny Nathan
Danny Nathan
Authorship > Ownership

Aug 31, 2025

•

14 min read

Authorship > Ownership

How One-of-One Is Becoming the New Competitive Advantage

Article

Retail

Innovation

Danny Nathan
Danny Nathan
The Perfect Innovation Doesn't Exi...

Aug 24, 2025

•

13 min read

The Perfect Innovation Doesn't Exi...

Article

Strategy

Jobs to be Done

Innovation

Danny Nathan
Danny Nathan
Hyperphysical Experiences are Changing Retail

Aug 17, 2025

•

12 min read

Hyperphysical Experiences are Changing Retail

Hermès' Mystery at the Grooms'

Article

Retail

Innovation

Danny Nathan
Danny Nathan
What is In-N-Out's Greatest Innovation?

Aug 10, 2025

•

12 min read

What is In-N-Out's Greatest Innovation?

Hint: It's not the secret menu 🍔

Budgeting

Article

Culture

Big Co's

Danny Nathan
Danny Nathan
Sales is the wrong lens for GTM.

Aug 3, 2025

•

12 min read

Sales is the wrong lens for GTM.

Go-to-market is a diffusion problem dressed up as a sales person.

Article

Strategy

Innovation

Danny Nathan
Danny Nathan
The 7 Deadly Sins of Innovative Ideas

Jul 27, 2025

•

14 min read

The 7 Deadly Sins of Innovative Ideas

Article

Innovation

Danny Nathan
Danny Nathan
Creative Destruction Amidst the AI Reckoning

Jul 20, 2025

•

13 min read

Creative Destruction Amidst the AI Reckoning

Article

AI

Capitalism

Innovation

Danny Nathan
Danny Nathan
Introducing the Disruption Canvas

Jul 13, 2025

•

9 min read

Introducing the Disruption Canvas

The latest innovation in innovation!

Article

Strategy

Disruption

Danny Nathan
Danny Nathan
The Path to Deliberate Disruption

Jul 6, 2025

•

13 min read

The Path to Deliberate Disruption

Article

Startups

Disruption

Big Co's

Danny Nathan
Danny Nathan
Learn to Kill Your (Product) Babies

Jun 29, 2025

•

12 min read

Learn to Kill Your (Product) Babies

Article

Execution

Innovation

Big Co's

Danny Nathan
Danny Nathan
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Innovate, Disrupt, or Die is created by the team at

We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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