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The things we write.


AI Isn't a Model Race. It's a Power Grab.

Feb 1, 2026

•

10 min read

AI Isn't a Model Race. It's a Power Grab.

Article

AI

Danny Nathan
Danny Nathan
People Love Arguing About Innovation

Jan 25, 2026

•

10 min read

People Love Arguing About Innovation

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
The Only Innovation Pitch That Works

Jan 18, 2026

•

8 min read

The Only Innovation Pitch That Works

Part 2 of The Innovation Mandate in 2026

Article

Execution

Innovation

Danny Nathan
Danny Nathan
Innovation Is the Wrong Lens for AI

Jan 11, 2026

•

10 min read

Innovation Is the Wrong Lens for AI

Part 1 of The Innovation Mandate in 2026

Article

AI

Innovation

Danny Nathan
Danny Nathan
The World's First AI Earnings Call

Jan 4, 2026

•

13 min read

The World's First AI Earnings Call

A hypothetical look at what happens when frontier AI builders go public.

Article

AI

Capitalism

Danny Nathan
Danny Nathan
Year in Review: 2025

Dec 28, 2025

•

4 min read

Year in Review: 2025

Article

Danny Nathan
Danny Nathan
Why Innovation Labs Are Default-Dead

Dec 21, 2025

•

12 min read

Why Innovation Labs Are Default-Dead

Article

Innovation Labs

Innovation

Danny Nathan
Danny Nathan
This Corporate Deal Will Sink Your Startup

Dec 14, 2025

•

10 min read

This Corporate Deal Will Sink Your Startup

What to watch out for in your next strategic partnership.

Article

Startups

Big Co's

Danny Nathan
Danny Nathan
Your Job is to Prove Yourself Wrong

Dec 7, 2025

•

11 min read

Your Job is to Prove Yourself Wrong

Article

Metrics

Innovation

Danny Nathan
Danny Nathan
How to Pay for Innovation

Nov 30, 2025

•

12 min read

How to Pay for Innovation

Part 2: Executing the Innovation Budget

Budgeting

Article

Innovation

Danny Nathan
Danny Nathan
Budgeting for Innovation

Nov 23, 2025

•

10 min read

Budgeting for Innovation

Part 1: Rethinking the Budget

Budgeting

Article

Innovation

Danny Nathan
Danny Nathan
A Foolproof Way for Teams to Make Time for Innovation

Nov 16, 2025

•

12 min read

A Foolproof Way for Teams to Make Time for Innovation

Article

Innovation

Culture

Danny Nathan
Danny Nathan
How to Survive the 2025 Funding Bloodbath

Nov 9, 2025

•

11 min read

How to Survive the 2025 Funding Bloodbath

Budgeting

Article

Startups

Danny Nathan
Danny Nathan
WTF is up with Fundraising in 2025?

Nov 2, 2025

•

14 min read

WTF is up with Fundraising in 2025?

Article

Startups

Danny Nathan
Danny Nathan
Limited Risk, Unlimited Upside Through Options

Oct 26, 2025

•

12 min read

Limited Risk, Unlimited Upside Through Options

Article

CVC

Guest Post

Danny Nathan
Danny Nathan
Ecosystem + Innovation: Your Next Competitive Advantage

Oct 19, 2025

•

10 min read

Ecosystem + Innovation: Your Next Competitive Advantage

Article

Ecosystems

Innovation

Danny Nathan
Danny Nathan
Your Product Is Better. That’s Why It’s Going to Fail.

Oct 12, 2025

•

11 min read

Your Product Is Better. That’s Why It’s Going to Fail.

Article

Startups

Disruption

Danny Nathan
Danny Nathan
What's It Really Take to Get Acquired?

Oct 5, 2025

•

12 min read

What's It Really Take to Get Acquired?

Article

Startups

Guest Post

Danny Nathan
Danny Nathan
Your Roadmap Will Lead You to Failure

Sep 28, 2025

•

11 min read

Your Roadmap Will Lead You to Failure

Article

Execution

Danny Nathan
Danny Nathan
How to Create Authorship at Scale

Sep 21, 2025

•

12 min read

How to Create Authorship at Scale

Part 2 of Authorship > Ownership

Article

Retail

Danny Nathan
Danny Nathan
When Culture Leads to Mutiny

Sep 14, 2025

•

11 min read

When Culture Leads to Mutiny

Article

Strategy

Culture

Danny Nathan
Danny Nathan
10 Easy Steps to Sell Your Dream

Sep 7, 2025

•

12 min read

10 Easy Steps to Sell Your Dream

Win the support you need to push your innovation to success.

Article

Execution

Innovation

Danny Nathan
Danny Nathan
Authorship > Ownership

Aug 31, 2025

•

14 min read

Authorship > Ownership

How One-of-One Is Becoming the New Competitive Advantage

Article

Retail

Innovation

Danny Nathan
Danny Nathan
The Perfect Innovation Doesn't Exi...

Aug 24, 2025

•

13 min read

The Perfect Innovation Doesn't Exi...

Article

Strategy

Jobs to be Done

Innovation

Danny Nathan
Danny Nathan
Hyperphysical Experiences are Changing Retail

Aug 17, 2025

•

12 min read

Hyperphysical Experiences are Changing Retail

Hermès' Mystery at the Grooms'

Article

Retail

Innovation

Danny Nathan
Danny Nathan
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Innovate, Disrupt, or Die is created by the team at

We work with ambitious enterprises and promising entrepreneurs to develop innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.

Innovate, Disrupt, or Die is created by the team at

Apollo 21 works with ambitious enterprises and promising entrepreneurs to develop and translate innovation strategies into new ventures, products, and technologies that generate transformational growth and longevity.


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